ironSource, valued at $11b, still ‘scratching surface’ of potential – co-founder

When Israeli advertising technology firm ironSource confirmed the clinching of a multi-billion merger deal with special purpose acquisition company Thoma Bravo Advantage last month, there were no major celebrations at the Tel Aviv offices of the 10-year-old startup.

The few workers who had come into the 12th-floor office that day, after months of working from home under coronavirus restrictions, ambled onto the office terrace where a short toast was held, and then went back to work.